Mar. 17th, 2010

remadi: (explain)
So I bought a 2 liter of Coke yesterday when I went grocery shopping. When I had my first glass of it, I thought it tasted off, but figured it was just a weird combination of tastes from the Coke and what I was eating. I tried to drink some more today and it still tasted different. I was examining the bottle, not sure what I was expecting to find, when I saw that there was Hebrew writing on the bottle top. The label was entirely English and nothing else seemed out of the ordinary, so I was really puzzled about finding Hebrew on my Coke. I did a search online to see what I could find and this little bit of information is what I found:

In April of 1985, the Coca-Cola company announced that it was re-formulating its flagship carbonated drink, which to the horror of Coke fans everywhere, included a switchover to high fructose corn syrup (HFCS). Soon, the rest of the soft drink industry followed suit, and the classic taste of cane sugar-based sodas became practically extinct. Today, only a few small boutique soft drink companies still make sodas with refined cane sugar (or sucrose, made from sugar beets) a costly ingredient when compared with HFCS — but true carbonated beverage connoisseurs know and can tell the difference, as corn syrup has a characteristically cloying sweetness when compared to refined sugar. For nostalgic Coca-Cola lovers, unless you live in a foreign country that classic taste is but a distant memory.
Every late March and early April, for the two to three weeks leading up to the celebration of the Jewish Passover holiday season in the United States, Coke fans living in major metropolitan areas with large Jewish populations get their Real Thing, if only for that brief fleeting period. According to Jewish law, nothing made with chametz (any of a number of proscribed cereals and grains, including corn) during passover may be consumed — so in order not to lose sales from observant Jews during that eight day period, a small number of Coca-Cola bottlers make a limited batch of the original Coke formulation, using refined sugar. Needless to say, stocks run out quickly and fans of Passover Coke have been known to travel many miles seeking out supermarkets with remaining caches. (Originally posted on March 25, 2006)


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